Dr. Juanita McMath
Professor McMath is an assistant professor who received her Ph.D. in Instructional Leadership with an emphasis in Instructional Technology from The University of Alabama and is certified as a Lean Six Sigma Transactional Green Belt professional. While serving in professional, administrative positions at Florida State University and the University of Alabama at Birmingham (UAB), she was also an adjunct instructor at UAB. In 2010, Prof. McMath joined the UA faculty in the College of Human Environmental Sciences, Department of Consumer Sciences. She teaches graduate and undergraduate courses in consumer quality management and digital consumer engagement. Prof. McMath is our coordinator of our departmental assessment and the manager for the area of study in Consumer Quality Management where she also mentors and advises graduate students. She is proud to be the recipient of a national advising award by the National Academic Advising Association and the recipient of the UAB Outstanding New Advisor.
Prof. McMath’s conference presentations and publications explored topics of older adults and technology adoption, virtual leadership, technology as a tool for diversity, internationalizing schools, and cyberbullying. She has worked in an informal research partnership with an international consortium examining issues related to technology in multicultural settings. Prof. McMath’s current research centers on the Gray Digital Divide and stage assessment related to technology adoption by older adults, expanding upon this topic to include d-commerce, m-health, and financial apps. Her research on the gray divide and stage assessment theory was acknowledged by MSERA, receiving the Herbert M. Handley Outstanding Dissertation Award and recognition by the UA College of Education for Outstanding Dissertation Research in 2018. Within the domain of quality, Prof McMath is interested in investigating customer experiences, employee engagement, and virtual teams and virtual leadership.
Curriculum Vitae (PDF)
Prof. McMath’s conference presentations and publications explored topics of older adults and technology adoption, virtual leadership, technology as a tool for diversity, internationalizing schools, and cyberbullying. She has worked in an informal research partnership with an international consortium examining issues related to technology in multicultural settings. Prof. McMath’s current research centers on the Gray Digital Divide and stage assessment related to technology adoption by older adults, expanding upon this topic to include d-commerce, m-health, and financial apps. Her research on the gray divide and stage assessment theory was acknowledged by MSERA, receiving the Herbert M. Handley Outstanding Dissertation Award and recognition by the UA College of Education for Outstanding Dissertation Research in 2018. Within the domain of quality, Prof McMath is interested in investigating customer experiences, employee engagement, and virtual teams and virtual leadership.
Curriculum Vitae (PDF)
